What Do Men Cook?
I admit that my husband makes a mean, meaty, beer-spiked chili, but he's also quite talented when it comes to piping frosting and whipping egg whites into soft peaks. I didn't think much about gender-specific cooking until hearing today that Allrecipes had created ManTestedRecipes.com, a "virtual man-cave" version of its parent site.
The idea is a place "where men can talk about food, post and comment on recipes, voice their opinion about cooking methods and find recipes for anything from a backyard barbeque or tailgate party to a satisfying family feast."
I would normally be more than slightly skeptical. I could see the site as a parody as easily as a real thing (Kung Pao Wild Pheasant?). Some of my favorite cooks are men, and they have no more interest than I do in backyard barbecues and tailgate parties. But I know the Allrecipes folks put solid research into their endeavors, and they're convinced this is (as Cosmo keeps trying to determine) What Men Really Want. They say their research shows 70 percent of men were more interested in visiting a male-focused cooking site than a general interest one. Other stats they quote: "When asked to describe the perfect dish, the top two adjectives among men are “spicy” and “meaty,” whereas women select “healthy” and “savory.” And, "Men enjoy preparing meals more than women (men 82 percent, women 75 percent)." (Huh? I have to wonder if they made it clear in that question whether they were talking about cooking as a household duty or a hobby.)
Initial recipes on the beta site include Irish Beef Stew with Guinness, "Tabascofied" Dover Sole, and Cheesy Barbecue Meatloaf. Food critic Jonathan Kauffman's take on it, on Twitter, was measured: "Does it have to be all about bacon, beef, and beer? Then again, if it gets men cooking..."
I'm not the target audience, and I suspect my husband isn't either, but I did see some "Man Tested" recipes that didn't strike me as particularly testosterone-heavy. Then I read through the introductions to those picks. One was a favorite that the guy got from his wife's family. Another was a recipe the poster's mom used to make. I only hope they'll still be eligible for the site's first competition, "The Dude Food Contest".
-- Rebekah Denn
DrGaellon on March 09, 2010 at 02:36 AM
That is a site I will never visit. I use allrecipes.com, but my tastes, my cooking style, and my approach to food are eclectic and diverse. I'm insulted by the allrecipes.com editors' narrow view of men... and I'm more than half inclined to stop using their site. (Recipezaar is my go-to site of choice, anyway.)
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