Coors recently announced the trial run of an as-yet-unnamed clear beer in the UK this summer. The 4% alcohol beer is put through an extreme filtering process that removes color and leaves behind a substance that can be flavored with green tea and exotic fruits. The beer is part of a project to boost the number of female beer drinkers. In a study, Coors determined that women often shun beer because they think it will make them gain weight, while others prefer drinks that are served in more attractive glasses, have a better image, or are more popular with their friends. Hmmm, this has to be a surefire hit, right? Because Zima and Crystal Pepsi were sooo good.
--AndreaLeigh
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