Kid Rock Branded Beer Coming Soon
Next Spring, you'll be able to enjoy a "premium domestic beer" branded with Kid Rock's name and/or likeness. The Dayton Daily News reported yesterday that Drinks America Holdings Limited, the makers of Donald Trump vodka and Willie Nelson bourbon signed a brew deal with "singer" Kid Rock.
Said company CEO J. Patrik Kenny, "Kid Rock is a reflection of great American rock 'n' roll music and the American spirit, and we think we can create a beer in that same image." I'm going to assume he's referring to Lynyrd Skynyrd-ripoff Kid Rock and not pseudo-rapping Kid Rock.
While Mr. Rock does remind me of a 70's rocker (minus the talent), I don't see the need for another brand of 70's-style crappy American beer. Our collective taste in beer has shifted dramatically since then. Yes, Bud Light and Miller Light still dominate the market, but microbrews have exploded to the point that the largest beer makers are getting in the action with their own brands of craft brews. Kid Rock's beer will undoubtedly harken back to our watered-down roots. Afterall, the guy lives on cigarettes, Budweiser, and stripper sweat. Does anyone really think he'd put his name on something tasteful?
--Spanno
Jeff on September 29, 2008 at 04:33 PM
So, that's what they're doing with the recipe for Billy Beer(tm).
Michael Lorne on September 29, 2008 at 06:05 PM
More Cowbell!
David S on September 29, 2008 at 06:51 PM
Kid Rock beer will have samples of other, better beers mixed in each can but will still taste like complete crap.
Bubba on September 29, 2008 at 06:55 PM
Wow! You sound like a young skinny metrosexual trying to comment on rock & roll and beer. Let me guess. Umm, you're from California too. Hillarious!
geomatic1 on September 29, 2008 at 08:08 PM
Is that Alex Lifeson?
kingronjo on September 29, 2008 at 08:09 PM
I'd pay good money if they marketed Stripper Sweat.
Quilly Mammoth on September 30, 2008 at 02:01 AM
Me an Bobby Ray down at "Bobby Ray's Beer, Bait & Pawn" was looking at your comments about micro-brews on the the intrawebs and got us quite a chuckle. BR, being a high school grad an all, said it was pretty funny that the "craft brew" craze has caused a good old American Premium Beer, Michelob, to decline in sales after being "repositioned" (whatever the heck that means)as a "craft beer" and MillerCoors just pulled the plug on their anticipated "craft brew".
Me? I can't wait to tell Uncle Cletus that he, and the rest of his pals up in the hollers, has been a "Micro-brewer" long before a bunch of city slicker, food snobs ever had thought of doing so.
Amrendra on September 30, 2008 at 06:21 AM
Oh its nice but whether it will really bring kids in man after having it anyway.
Will Bennett on February 17, 2009 at 08:05 PM
Wow!! You people are out of your mind! Why do you even care? This beer is definately not for you! Just keep drinking your weineken, and leave him alone!