Wendy Gets a Speaking Role
Wendy's has recently beefed up (sorry) their marketing and menu. They've given Wendy a speaking role, added a new catch phrase, slogans, and introduced a couple new sandwiches. Let's break it down.
New catch phrase: "It's waaaay better than fast food. It's Wendy's." That's four A's. I bet there was a long and heated marketing meeting about the number of A's. I've been in meetings like that. It's a strange feeling to get mad at someone over how to spell aaaa word.
New marketing slogan: "At Wendy's, we're unrivaled in our passion for giving people what they want — and uncompromising in giving people what they deserve." Now, I'm a little concerned about that last part. I thought that was Santa Claus' job.
New burger: "The Spicy Baconator". Wendy's combined the Baconator with their jalapeno pepperjack burger to create this 880 calorie tongue-melting, heart-stopping frankenburger.
New breakfast menu: Wendy's now has "Custom Bean" coffee and a "Maple Baked Frescuit". I'm not sure if the "Frescuit" is made with Fresca or is just freshly baked. And "Custom Bean"? WTF does that mean? Again, this was probably the result of a long and heated marketing meeting. Hopefully it doesn't have anything to do with genetic modification.
--Spanno
Smitch on April 14, 2008 at 09:07 PM
While I go get a spicy baconator, you fix that typo where you write, "how to spell word."
CrazyChain on April 14, 2008 at 11:10 PM
I generally like new words, but "frescuit" makes my brain sad. And "giving people what they deserve" sounds a little more threatening than necessary for a burger chain.
Smitch on April 16, 2008 at 03:45 PM
Thanks for fixing that.
I had a vision of Mr. Bean being customized by an eight year old girl. Pink with Hello Kitty everywhere. That's what I think of when I think of Custom Bean.