The "vitamin enhanced water" market began in the late 90's and has only increased in popularity, thanks in part to (now) Coke's Glaceau Vitamin Water. So is this stuff any good? Aside from the occasional Vitamin Water, the Al Dente team had never had anything this market now offers. Consequently, we put seven of these juice-free juggernauts to the test.
The Guidelines
This was a blind test with eight tasters and seven vitamin-enhanced flavored "waters". The water had to be non-carbonated, not diet, and all were similar in flavor (berry). We ranked the water in accordance with the Wine Enthusiast 100-point scale:
<80: Unacceptable
80 – 83: Acceptable
83 – 87: Good
87 – 90: Very Good
90 – 94: Excellent
94 – 98: Superb
98 – 100: Classic
The Contestants
Brand: Dasani Plus
Company: Coca-Cola
Claims to fame: vitamin enhanced, zero calories, “cleanse and restore”
Notable ingredients: Vitamins E, B3, B5, B6, B12; sucralose
Calories: none
Taste: "almost gag inducing", "got worse the more you drank", "gross"
Ranking: 81.25
Brand: Life Water
Company: Sobe Beverages
Claims to fame: vitamin enhanced, “herbal content”
Notable ingredients: Taurine, ginseng; Vitamins C, E, B5, B6, B12
Calories: 100
Taste: "tastes like Juicy Juice", "powdery and unpleasant finish"
Ranking: 83.62
Brand: Vitamin Water Formula 50
Company: Glaceau
Claims to fame: vitamin enhanced, endorsed by rapper 50 Cent.
Notable ingredients: Vitamins E, B3, B5, B6, B12, C
Calories: 125 (that’s 'fiddy' per serving)
Taste: "riding a nice middle ground", "mild and somewhat appealing flavor"
Ranking: 85.50
Brand: Propel Invigorating Water
Company: Gatorade
Claims to fame: vitamin enhanced, contains 20 mg caffeine
Notable ingredients: Caffeine; Vitamins B5, B6, B12
Calories: 20
Taste: "very fruity", "a little medicinal", no "weird aftertaste"
Ranking: 87.12
Brand: Propel Fit Water
Company: Gatorade
Claims to fame: “vitamins” (seriously, that’s all it says; not “contains vitamins” or “vitamin enhanced”)
Notable ingredients: Vitamins C, E, B5, B6, B12; sucralose
Calories: 30
Taste: "watery in a good way", "better balance of water and flavor", "I could drink a bottle of this"
Ranking: 87.87
Brand: Snapple Antioxidant Water
Company: Snapple
Claims to fame: vitamins, electrolytes, antioxidants; “The power to defy” (aging, but I’m not sure how they measure something like that)
Notable ingredients: Vitamins A and E; calcium; grape seed extract; real juice; real sugar
Calories: 120
Taste: "horrible--can’t overstate that", "bland"
Ranking: 84.75
Brand: Powerade Option
Company: Coca-Cola
Claims to fame: B vitamins; 80% fewer calories than the leading sports drink (Gatorade, I assume)
Notable ingredients: Vitamins B6 and B12; sucralose
Calories: 40
Taste: "extremely sweet", "way too sweet", "reminded me I need to go to the dentist"
Ranking: 81.50
And the Winner is...
The overall winner was Propel Fit Water, with Propel Invigorating Water coming in a very close second. The graph shows the drinks in order of consumption--which was chosen at random. Due to the parabolic results, I assume our taste buds could only handle so much of this stuff.
--Spanno